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Re: Who benefits of PDF tags aside from screen reader users?

for

From: Chagnon | PubCom
Date: Aug 29, 2013 2:51PM

The publisher of the PDF benefits.

- If the PDF is logically structured, tagged with common <Hx> tags, and has
readable text, search engines can read the PDF and correctly index it. This
improves search engine optimization (SEO) for that PDF.

- If a PDF is exported to Word, InDesign, or another file format, the end
result will be better if the original PDF was logically tagged and
structured. This helps the publisher repurpose the content in other formats.

- Tab order is usually set to follow the tag tree order, so anyone tabbing
through the PDF will benefit. They'll navigate the document in a logical
order.

-Bevi Chagnon
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-----Original Message-----
From: <EMAIL REMOVED>
[mailto: <EMAIL REMOVED> ] On Behalf Of McMorland,
Gabriel C
Sent: Thursday, August 29, 2013 4:22 PM
To: <EMAIL REMOVED>
Subject: [WebAIM] Who benefits of PDF tags aside from screen reader users?

Other than screen reader users, who benefits from tagged PDF? I understand
that running optical character recognition benefits all users because the
text is searchable, but I would like to know how adding PDF tags benefits
people who do not use screen reading software.
I'm a screen reader user myself, but I think knowing the benefits to to
others will help me make a stronger case for using tagged PDF. Thanks for
your knowledge!
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