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Re: Who benefits of PDF tags aside from screen readerusers?

for

From: McMorland, Gabriel C
Date: Aug 29, 2013 2:59PM

Do tags affect how the PDF is displayed visually in a browser?
If so, is there a difference between desktop browser and mobil browser?



-----Original Message-----
From: <EMAIL REMOVED> [mailto: <EMAIL REMOVED> ] On Behalf Of Chagnon | PubCom
Sent: Thursday, August 29, 2013 4:52 PM
To: 'WebAIM Discussion List'
Subject: Re: [WebAIM] Who benefits of PDF tags aside from screen reader users?

The publisher of the PDF benefits.

- If the PDF is logically structured, tagged with common <Hx> tags, and has readable text, search engines can read the PDF and correctly index it. This improves search engine optimization (SEO) for that PDF.

- If a PDF is exported to Word, InDesign, or another file format, the end result will be better if the original PDF was logically tagged and structured. This helps the publisher repurpose the content in other formats.

- Tab order is usually set to follow the tag tree order, so anyone tabbing through the PDF will benefit. They'll navigate the document in a logical order.

-Bevi Chagnon
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-----Original Message-----
From: <EMAIL REMOVED>
[mailto: <EMAIL REMOVED> ] On Behalf Of McMorland, Gabriel C
Sent: Thursday, August 29, 2013 4:22 PM
To: <EMAIL REMOVED>
Subject: [WebAIM] Who benefits of PDF tags aside from screen reader users?

Other than screen reader users, who benefits from tagged PDF? I understand that running optical character recognition benefits all users because the text is searchable, but I would like to know how adding PDF tags benefits people who do not use screen reading software.
I'm a screen reader user myself, but I think knowing the benefits to to others will help me make a stronger case for using tagged PDF. Thanks for your knowledge!