WebAIM - Web Accessibility In Mind

E-mail List Archives

Re: SEO and accessibility

for

From: Patrick Dunphy
Date: Oct 30, 2013 7:37AM


Wanted to quickly share an article about the relationship between SEO &
accessibility. Joe Dolson has written an excellent article about it on his
website. http://www.joedolson.com/accessibility_and_seo.php

Thanks!
-PD


On Wed, Oct 30, 2013 at 9:14 AM, Elizabeth J. Pyatt < <EMAIL REMOVED> > wrote:

> To add to what Patrick and Ryan have said, as long as you use headings
> properly (unique & concise headings, no keyword stuffing), then SEO and
> accessibility usually go together
>
> An interesting point I saw was that search engine 'bots have the same
> experience as a screen reader user in that they can only process text.
> Therefore properly structured headings give the 'bots a good scan of the
> contents and properly descriptive ALT tags (again no keyword stuffing) also
> add context for the 'bots. Other accessibility accommodations like unique
> page titles for Web pages and caption text files for videos are also 'bot
> friendly.
>
> So...optimizing for accessibility can also add a lot of SEO value.
>
> My two cents
>
> Elizabeth
>
>
>
>
> On Oct 22, 2013, at 2:00 PM, <EMAIL REMOVED> wrote:
>
> > From: Jan Heck < <EMAIL REMOVED> >
> > Subject: [WebAIM] SEO and accessibility
> > Date: October 21, 2013 5:56:31 PM EDT
> > To: WebAIM Discussion List < <EMAIL REMOVED> >
> > Reply-To: WebAIM Discussion List < <EMAIL REMOVED> >
> >
> >
> > Is anyone aware of specific conflicts between SEO considerations and
> > accessibility considerations when it comes to HTML headings (h1 through
> > h6)? I'm working with a group putting together a WordPress site, and they
> > seem to be under the impression that SEO and accessibility are at odds
> > over the appropriate use of headings. I can't find anything that confirms
> > that in my searching so far, so I thought I'd ask here.
> >
> > Thanks,
> > Jan
>
> =-=-=-=-=-=-=-=-=-=-=-=-=
> Elizabeth J. Pyatt, Ph.D.
> Instructional Designer
> Teaching and Learning with Technology
> Penn State University
> <EMAIL REMOVED> , (814) 865-0805 or (814) 865-2030 (Main Office)
>
> 210 Rider Building (formerly Rider II)
> 227 W. Beaver Avenue
> State College, PA 16801-4819
> http://www.personal.psu.edu/ejp10/psu
> http://tlt.psu.edu
>
> > > >