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From: Mark Magennis
Date: Fri, Mar 14 2008 9:30AM
Subject: Business value of accessibility - useful resource
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I've recently been given a copy of a study by The Customer Respect
Group of how big corporations get business benefits from
accessibility. I've only skimmed through it but so far it looks like
an well written and very useful report. It's very business focussed.
Written in language aimed squarely at business people with cases
studies and interview notes from some of the biggest companies around,
such as O2, Coca Cola, Intel and 3M. Good business arguments are
crucial to accessibility but difficult to make, especially if you
don't come from a business background. I think this will help. I'm
already planning to borrow some of the quotes to use in my papers and
presentations.

You can download it from http://tinyurl.com/yv2vnv. The version I have
is a PDF. I don't know whether it's available in other formats.

Mark

Dr. Mark Magennis
Director of the Centre for Inclusive Technology (CFIT)
National Council for the Blind of Ireland
Whitworth Road, Dublin 9, Republic of Ireland
www.cfit.ie

= EMAIL ADDRESS REMOVED = tel: +353 (0)71 914 7464



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From: Lewis, Matthew
Date: Fri, Mar 14 2008 10:50PM
Subject: Re: Business value of accessibility - useful resource
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Interesting study, thanks for the link.

I must admit to being surprised by the quality of the http://
www.customerrespect.com/ website.


Looking at the source left my 'online experience' somewhat
deflated... JavaScript for ALL site navigation, not even a Doctype,
<td valign=top><img alt=" src="images/trans_pixel.gif" width=4
height=1></td> just for starters.

Its hard to take it seriously without any in-house "best practice"

< p class="Header" >
WHY IS THIS IMPORTANT?
< /p >

Maybe it isn't.



On 15/03/2008, at 4:10 AM, Mark Magennis wrote:

> I've recently been given a copy of a study by The Customer Respect
> Group of how big corporations get business benefits from
> accessibility. I've only skimmed through it but so far it looks like
> an well written and very useful report. It's very business focussed.
> Written in language aimed squarely at business people with cases
> studies and interview notes from some of the biggest companies around,
> such as O2, Coca Cola, Intel and 3M. Good business arguments are
> crucial to accessibility but difficult to make, especially if you
> don't come from a business background. I think this will help. I'm
> already planning to borrow some of the quotes to use in my papers and
> presentations.
>
> You can download it from http://tinyurl.com/yv2vnv. The version I have
> is a PDF. I don't know whether it's available in other formats.
>
> Mark
>
> Dr. Mark Magennis
> Director of the Centre for Inclusive Technology (CFIT)
> National Council for the Blind of Ireland
> Whitworth Road, Dublin 9, Republic of Ireland
> www.cfit.ie
>
> = EMAIL ADDRESS REMOVED = tel: +353 (0)71 914 7464
>
>
>
> ********************************************************************
>
> NOTICE: The information contained in this email and any attachments
> is confidential and may be privileged. If you are not the intended
> recipient you should not use, disclose, distribute or copy any of
> the content of it or of any attachment; you are requested to notify
> the sender immediately of your receipt of the email and then to
> delete it and any attachments from your system.
>
> NCBI endeavours to ensure that emails and any attachments generated
> by its staff are free from viruses or other contaminants. However,
> it cannot accept any responsibility for any such which are
> transmitted. We therefore recommend you scan all attachments.
>
> Please note that the statements and views expressed in this email
> and any attachments are those of the author and do not necessarily
> represent the views of NCBI
>
>
> ********************************************************************
>
>
>
>

From: Chris Hoffman
Date: Fri, Mar 14 2008 11:30PM
Subject: Re: Business value of accessibility - useful resource
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Lewis, Matthew wrote:
> Looking at the source left my 'online experience' somewhat
> deflated... JavaScript for ALL site navigation, not even a Doctype,
> <td valign=top><img alt=" src="images/trans_pixel.gif" width=4
> height=1></td> just for starters.
>
My favorite in this regard (and against which I measure all others) is
www.assistivetek.com. Oh, sweet sweet irony!

--Chris

From: Phil Teare
Date: Sat, Mar 15 2008 11:10AM
Subject: Re: Business value of accessibility - useful resource
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oh dear :)

On 15/03/2008, Chris Hoffman < = EMAIL ADDRESS REMOVED = > wrote:
>
> Lewis, Matthew wrote:
> > Looking at the source left my 'online experience' somewhat
> > deflated... JavaScript for ALL site navigation, not even a Doctype,
> > <td valign=top><img alt=" src="images/trans_pixel.gif" width=4
> > height=1></td> just for starters.
> >
> My favorite in this regard (and against which I measure all others) is
> www.assistivetek.com. Oh, sweet sweet irony!
>
> --Chris
>