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Re: seeking data points reg business benefitsofaccessibilityimplementation

for

From: Alastair Campbell
Date: Aug 6, 2007 7:10AM

Karl wrote:
> In the presentation you linked to, it seems pretty obvious that the
> site that was replaced was indeed an awful specimen: "Ranked 92nd in
FTSE
> 100 website" and "150+ links on every page" (Slide 8).

Apologies, you haven't received the context from the verbal
presentation. (Which I think was published as a podcast on the UK Web
Standards Group http://muffinresearch.co.uk/wsg/.)

The figures to do with business improvements relate only to that
specific application process, not the site in general. There were no
marketing or other changes that the change could be attributed to,
especially since the difference noted is conversion, not increased
visitors.

Later the main site was updated, but as you say, it is difficult to then
attribute to just the accessibility improvements.

> What I want to see is one of these "case studies" which compare two
> visually identical web sites where the only differences are in the
markup
> itself.

You may be waiting a while, why wouldn't someone improve the usability
and interface at the same time?
It's possible to do, but the business case for doing so is small ;)

Kind regards,

-Alastair

--
Alastair Campbell | Director of User Experience

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