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Re: page should contain no more than two h1 elements


From: Dean Hamack
Date: Jun 15, 2009 2:20PM

Responses inline.

On 6/15/09 12:48 PM, "Al Sparber" < <EMAIL REMOVED> > wrote:

> Evidence that multiple H1 tags impact accessibility or SEO obviously must
> carry weight, of course.

Agreed. And I would hope that when a multi-billion dollar website like the
aforementioned one I worked for hires an SEO expert, that their instructions
are based on something more than mere opinion.

> So is it OK to have one H1 and then multiple
> H2 or H3 tags?


> It is a ridiculous concept that would seem to hamstring the practice of
> writing.

I totally disagree.

Somewhere along the line, developers started putting style before substance,
and they forgot that websites are pretty much just online versions of books
and brochures. With that in mind, pick up any non-fiction book you have
lying around and open up a chapter. Notice how the title of the chapter is
in big bold letters? Consider that the equivalent of your H1 tag. Now flip
through the rest of the chapter. You will likely find multiple instances of
other headings which are also big and bold, but not as bold as the first
one. Consider those the equivalent of your H2s.

I once went to a job interview and the guy said to me, "the first thing I do
when I look at a person's portfolio is disable styles on the page. If it
reads like a book, and all of the content makes sense based on order and
size, I know they've done it right. Your work passes that test, and that's
why you're sitting here".