WebAIM - Web Accessibility In Mind

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Re: Good page titles - friendly SEO

for

From: Steven Henderson
Date: Jan 21, 2010 3:33AM

2. Accessibility - Putting the unique information first is essential to
avoid having to listen to long repeated phrases - just cut to the chase.

I am looking into this point more and more, Simius. I really don't want to
dismiss users in general.


3. SERPs - Key word stuffing is ugly, does not boost your SEO
significantly and it will dramatically lower your SERPs click-through.
It
is not a matter of 'standing out' by shouting your message at people.
Well
written, clear titles (and descriptions) are easier to read, less
aggressive
and far more likely to attract that click.

I think this is where I actually disagree with you, Simius. If a SERP
listing returned equally well-written titles and descriptions, you need
'something else' to attract that ever-so important click-through.


As Jared suggested, and I agree, all too often I do a search and top of the
SERP list is a load of spam-looking titles (more often than not, they have
even more suspiscious urls). So I agree that this is perhaps an SE issue
that needs to be properly approached. I'm all for finding a solution to help
my client get the click-through in a SEPR listing, but I don't think people
should have to sift through those spam entries in either case ... they just
clog and slow down our search queries, along with our ability to quickly
pick out what is of value.