WebAIM - Web Accessibility In Mind

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Re: Elevator speeches about accessibility

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From: deborah.kaplan
Date: Jun 11, 2012 8:27AM

I usually have a list I can reel off of successful lawsuits (Target) and settlements, not to mention government regulations, and talk about have companies are switching more and more to only hiring web developers who understand accessibility. (I know and you know that that "more and more" is a drop in the ocean, but I don't go into that detail.)

Then I reel off the statistics (one in five Americans have a disability, one in 10 have a serious disability, more than 20% of people with disabilities live in poverty), and talk about how in the modern world, being disenfranchised on the web is the same as being disenfranchised in the world.

My hope is usually that the first point will hit them in their selfishness, and the second will hit them in their selflessness, and hopefully one of them will take.

-Deborah