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Re: How do you make a someone understand the necessity of accessibility?

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From: Whitney Quesenbery
Date: Jun 12, 2013 3:55PM

I find that the approach I use depends, in part, on the people I'm talking
to.
- What's my relationship to the organization - what group or at what level
am I supporting people in the organization?
- Is there organizational resistance, or is this a change management
problem?
- Is there any story or example that I can use as a way to open the door?
- How in-accessible is their web site now? (That is, how hard will change
be?)
- How exposed are they to legal advocacy? How familiar are they with
regulatory compliance?
- Is there a natural audience of their users I can use for inspiration?
- Are we starting something new or maintaining something old, or both?
- How large is the organization?
- How large is the product or web team?
- How much authority does the central web team have, anyway?
- What's the organization's learning culture?




On Tue, Jun 11, 2013 at 1:15 PM, Don Mauck < <EMAIL REMOVED> > wrote:

> I agree with all of this. I find that the WOW factor of me doing a live
> demo, as I fly around on a page can make a big difference, that has a lot
> of complexity, they really get it, it opens their eyes and they realize
> that it does matter for all the right reasons. Then you get to convince
> the PM that it matters as well, another issue of its own.
>