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Re: CVAA and video captioning


From: Chagnon | PubCom
Date: Nov 20, 2013 1:29PM

Let me restate my original question:
Is the white paper's overview about CVAA requirements accurate?

The "30%" was just an aside where I noted that this statement is ambiguous
at best. They quoted research from Forrester, a large, well-respected
research house on marketing statistics, but left out the demographic data -
which age group, which population, etc. Without the demographic data from
Forrester, that quote is ridiculous: there's still a sizable portion of the
American population that doesn't even have Internet access at all, so how
could they spend 30% of their viewing time watching cat videos and streaming

With a long history as a managing editor and art director, this type of
error makes me question the validity of the entire white paper.

However, the Forrester reference was just a quote in passing, not the main
story of 3 Play's white paper.

So, in spite of the misleading "30%" quote about the Forrester research or
the inaccessible PDF, my main question is: how accurate is the rest of the
white paper? The white paper is discussing CVAA legislation, due dates for
compliance, and other related info.

Given how highly Karen Sorenson spoke of them, I'm hoping 3 Play got the
rest of their information correct!

- Bevi Chagnon
- PubCom.com - Trainers, Consultants, Designers, and Developers.
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-----Original Message-----
[mailto: <EMAIL REMOVED> ] On Behalf Of Jared Smith
Sent: Wednesday, November 20, 2013 2:59 PM
To: WebAIM Discussion List
Subject: Re: [WebAIM] CVAA and video captioning

Bevi wrote:

> But back to my original question...is the white paper accurate?

The article states, "Americans currently spend nearly 30% of their daily
viewing time watching online video." I don't know why they would
misrepresent this statistic. Perhaps you interpreted this to mean "30% of
their day", which would clearly not be correct. I suspect that viewing time
is probably defined as time spent viewing media (or something similar) and
that 30% of that time is spent watching online video.

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