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Indicating primar and secondary action links to screen readers

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From: Birkir R. Gunnarsson
Date: Sep 6, 2016 2:02PM

Hi gang

I am contemplating a curious question from my team.

They are wondering if they should use visually hidden texton links and
buttons that are visually indicated as the primary and secondary
actions on webpages.
Basically primary action (or call to action) links or buttons
(normally one per webpage) get unique visual emphasis via CSS, ditto
with secondary actions.
There is no HTML element or ARIA attribute to provide equivalent
functionality programmatically (perhaps the aria-roledescription could
be used for this purpose).
Bottomline:
1. Is this information important enough so that it should be provided
textually or programmatically? I have never made such a call in my
findings, and I have never seen it done on websites I have audited,
but it is a fact that this info could be important or at least useful
on some pages.
2. If it is provided, is there a technique better than good old screen
reader text to do so?
I am not a fan of using heading tags to do this, I think it is not
correct use of headings.

Cheers
-B

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