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Accessibility of social mirror advertising?

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From: Levine, Suzanne
Date: Jan 4, 2023 6:31PM

Hello everyone,
Does anyone have any knowledge/information about the accessibility of using the "social mirror advertising<https://vicimediainc.com/what-are-social-mirror-ads/>" technique? Simply put (and as how I understand it...) this is the practice of taking a social media post's URL - have it goes through a Demand-Side Platform<https://en.wikipedia.org/wiki/Demand-side_platform> to targeted individuals while visiting various internet publications.

Curious to know how it manifests in the various publications. If the original post is accessible, is it accessible at the final publication? Does it become an image of the original post with linked hot spots? Does alt-text travel with the post? Will captions travel with any video post?

Thank you for any information.
Best,
Suzanne

Suzanne Levine, ADAC (she/her/hers)
Digital Accessibility Program Manager

County of Marin
Department of Information Services and Technology
1600 Los Gamos Drive, Suite 370
San Rafael, CA 94903
Phone: (415) 473-2260
Cell: (415) 717-7109
CA Relay Dial 711
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