WebAIM - Web Accessibility In Mind

E-mail List Archives

Re: Alternative tex question: a logo with latin text on it

for

From: Mark Magennis
Date: Sep 11, 2024 7:56AM

This is an old chestnut isn't it Jim. What constitutes the "information" in an image. Is the medieval/heraldic design information that the user should be given, as in alt="carpe diem written in a medieval/heraldic script" as opposed to just alt="carpe diem"?

Different users have different preferences. For instance I've a heard a screen reader user express disappointment that marketing images on corporate websites are usually considered decorative. Such as where you have a stock photo of business people shaking hands and smiling. The image has a purpose which is to convey something like "you can trust us" or "we're very friendly" so this user suggested she would like that conveyed in alt text. Possibly "We're very friendly" or possibly "company representative shaking hands with a smiling customer". My feeling is that most users would prefer these kinds of images to be treated as decorative but some at least feel they are missing out on a lot of "colour" or emotional content by not seeing them.

Mark
From: WebAIM-Forum < <EMAIL REMOVED> > on behalf of Jim Byrne Accessible Web Design < <EMAIL REMOVED> >
Sent: Wednesday 11 September 2024 14:17
To: WebAIM Discussion List < <EMAIL REMOVED> >
Subject: Re: [WebAIM] [EXTERNAL] Alternative tex question: a logo with latin text on it

Thanks Mark,

The logo also has a distinctive look - kind of medieval/heraldic. And that is missing from the description. So, the sighted user gets a lot of content/context that the screen reader user isn’t getting. Thanks: you helped me to think about that as well. :-)

Jim

> On 11 Sep 2024, at 11:29, Mark Magennis < <EMAIL REMOVED> > wrote:
>
> My vote would be for a fail. It's text content that hasn't been exposed except visually. Slam dunk in my book.
>
> Mark
> > From: WebAIM-Forum < <EMAIL REMOVED> > on behalf of Jim Byrne Accessible Web Design < <EMAIL REMOVED> >
> Sent: Wednesday 11 September 2024 10:35
> To: WebAIM Discussion List < <EMAIL REMOVED> >
> Subject: [EXTERNAL] [WebAIM] Alternative tex question: a logo with latin text on it
>
> Hi Y’all,
>
> A quick question. I know that logo's are exempt from WCAG success criteria in terms of the readability/contrast. However, appropriate alternative text must still be provided for users who rely on screen readers.
>
> I am looking at a copyright logo which has been added as a background image. There is text phrase next to the image “!*%^ copyright”.
>
> However, the logo has latin text on it which translates as a particular approach to life.
>
> The function of the logo has been described but the text content has not. Would you have marked this as a fail?
>
> Thanks,
> Jim
>
> 
>
>
> Multi-award-winning WCAG 2.2 AA Accessibility Auditing and Accessibility Consultant
>
> Web: https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fjimbyrne.co.uk%2F&data=05%7C02%7CMark.Magennis%40skillsoft.com%7Ca571ff90ab1e4019f81308dcd2643972%7C50361608aa23494da2332fd14d6a03f4%7C0%7C0%7C638616575132985032%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=UpHX0q2XDYxBqs3xUgd9m%2FCGgMcwD1sfyYcPEk6cyQw%3D&reserved=0<https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fjimbyrne.co.uk%2F&data=05%7C02%7CMark.Magennis%40skillsoft.com%7Ca571ff90ab1e4019f81308dcd2643972%7C50361608aa23494da2332fd14d6a03f4%7C0%7C0%7C638616575132995239%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=MKvSueVGpnSyBpPl46pHSzy6nk0AJtsUcGRcHUf0hxI%3D&reserved=0><https://jimbyrne.co.uk/>
>
> Jim Byrne is one of the UK’s most experienced practitioners in the area of accessible digital design.
>
> Jim provided feedback during the development of WCAG 2 (the de facto accessibility guidelines used by governments across the world). He is the author of a number of technical books, training courses and accessibility guides. Jim was a winner of the equal access category of the Global Bangemann Challenge.
>
> > > > > > > > 


Multi-award-winning WCAG 2.2 AA Accessibility Auditing and Accessibility Consultant

Web: https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fjimbyrne.co.uk%2F&data=05%7C02%7CMark.Magennis%40skillsoft.com%7Ca571ff90ab1e4019f81308dcd2643972%7C50361608aa23494da2332fd14d6a03f4%7C0%7C0%7C638616575133018138%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=Mb%2F1VIpMxFsi1cUVkDhNjQVw%2FYROIiVEZkQxIFUPMwo%3D&reserved=0<https://jimbyrne.co.uk/>

Jim Byrne is one of the UK’s most experienced practitioners in the area of accessible digital design.

Jim provided feedback during the development of WCAG 2 (the de facto accessibility guidelines used by governments across the world). He is the author of a number of technical books, training courses and accessibility guides. Jim was a winner of the equal access category of the Global Bangemann Challenge.