WebAIM - Web Accessibility In Mind

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Re: Can SEO and Accessibility coexist?


From: Austin, Darrel
Date: Jan 21, 2005 10:04AM

> Is there no way to balance those creepy crawly spiders with real
> human use?

SEO 'consultants' are not usually of much worth. Why? Because SEO ranking is
rarely as important as people think it is. I put SEO consultants in the same
group as telemarketers and direct mail folks. Yea, it's maybe a viable tool
for marketing, but there are usually better, less annoying ways to target
your audience.

Personally, I find good accessibility practice the key to good SEO
spiderability. Smart search engines, like Google, are constantly changing
their algorhythms anyways to stump the next SEO consultant's bag of tricks,
anyways, so stick with a good, clean, accessible site and know that it is
not only more readable to humans, but more readable to google-bot.