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Re: Can SEO and Accessibility coexist?

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From: Austin, Darrel
Date: Jan 21, 2005 1:11PM


> I completely agree with your entire post and it is my thinking as
> well. BUT -- in many cases, the client doesn't care that we're being
> ethical. They want to be at the top of the search results... :-|

I always push back on the client. Rarely is this actually that important. If
a client is really that dependant on their business being in the top ten of
google results, then their business model probably isn't very viable.

If they are REALLY that concerned, well, that's what google ads are for.

> But how do you convince the client that
> it's mor important to be accessible than to use the techniques people
> are employing to raise rank (and these are white hat techniques...
> They will not get you banned)? And who pays the bills? :-(

Get them to think seriously about the whole search engine thing. Point out
that being listed on a few key topic-centric directories will likely lead
more traffic their way than random searches on google.

-Darrel