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From: Glenda Watson Hyatt
Date: Fri, Aug 10 2001 12:52AM
Subject: Building a business case for web accessibility
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Hi all,
Please pardon this cross-posting. I'm seeking some information and need to
cast my net as widely as possible.
I am attempting to build a business case for web accessibility and am look
for actual dollar costs [or percentage of total cost] of making sites
accessible, both new and existing sites. We all know the legal
ramifications, but has any research been done into the actual cost to
business? I'd appreciate any and all leads to information. And, as usual,
time is a factor here. Thanks.
Looking forward to hearing from you.
Cheers,
Glenda
*********
Glenda Watson Hyatt
Soaring Eagle Communications
"Creating freedom and power through accessible communications"
E Mail: mailto: = EMAIL ADDRESS REMOVED =
Website: http://www.eaglecom.bc.ca
Want to know how to make your website accessible to more people?
Subscribe to our FREE newsletter by emailing
mailto: = EMAIL ADDRESS REMOVED =
*********

From: Jacobs, Steve I
Date: Thu, Aug 09 2001 2:04PM
Subject: Re: Building a business case for web accessibility
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Hi Glenda!
In response to the attached...
Please see the following 17 minute video. I think you will see that
designing accessible websites carry with it many business justifications
other than those that are disability-related.
To view the captioned video you will need free RealPlayer Basic. You may
download and install this player from:
http://www.real.com. Look for the RealPlayer Basic 8 link. It is sometimes
hard to find.
You can now link to, and view, the video:
http://www.easi.cc/media/ideal.ram.
Sincerely,
Steve
------
Steve Jacobs, President
IDEAL at NCR
NCR Corporation
1529 Brown Street EMD-5
Dayton, Ohio 45479
Columbus Voice: (614) 777-0660
Dayton Voice: (937) 445-6396
Fax: (212) 618-0205
TTY: (800) 855-2880
STS: (877) 750-9097
E-Mail: = EMAIL ADDRESS REMOVED =
URL: http://www.ncr.com
IDEAL at NCR is an all volunteer, not-for-profit, employee-led organization
whose mission is to support NCR employees and customers with disabilities
and the development of information products and services that are accessible
by persons with disabilities.

From: Ratliff, Diana M.
Date: Thu, Aug 09 2001 3:21PM
Subject: Re: Building a business case for web accessibility
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Kudos to you, Glenda! Sometimes the only way to get people to LISTEN is to
show 'em where the money is ...
The Job Accommodation Network, a service of the US DOL Office of Disability
Employment Policy has a page of accommodation facts at:
http://www.jan.wvu.edu/english/accfacts.htm
On it is the statement that 80% of the accommodations JAN recommends cost
less than $500.
I know we've found more research for some grant-writing we've done but I'll
have to look.
One angle to take, too, is to talk about the LOSS OF BUSINESS you inevitably
concur when you exclude a large population segment. (Since 1 in 5 Americans
have some type of disability, or will.) This is even more pertinent as you
look into the future. I'm one of those "baby boomers" you hear about in the
media, a HUGE market segment. Since the percentage of disabilities
increases with age, a whole BUNCH of people are going to expect websites to
be accessible in the very near future.
Given the passage of Section 508, too, all those people who deal with the
federal government will be expected to have accessible websites, and the
"ripples" from that legislation will inevitably spread.
And it's also just good marketing (not to mention common courtesy) to make
your product or service available to as many people as possible.
Diana Ratliff
Accessible Web Design Specialist
Adaptive Computing Technology (ACT) Center
Univ. of Missouri - Columbia
= EMAIL ADDRESS REMOVED =

From: Brad's HSC
Date: Mon, Aug 13 2001 9:44AM
Subject: Re: Building a business case for web accessibility
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Hi Glenda,
Here are some slides from the significance section of a powerpoint
presentation prepared about a year ago. Note the amount of discretionary
income in Whats the big deal (2) 175billion. The information may be of some
use or at least a starting point.

What's the big deal?
It is estimated that nearly 50 million people or 20% of the population have
either a severe or functional disability
( U.S. Access board)
Approximately 750 million people worldwide have a physical sensory or
cognitive disability
(World Health Organization)

What's the big deal?(2)
By age 55, a person has a 25% chance of living with a disability, by age 65
it increases to 50%. (Trace Research and Development Center)
TABS: Most of us will experience a period of disability at least once in our
lifetime.
78% of the WWW is not accessible to persons with disabilities (Rowland,
2000)
People with disabilities control $175 billion in discretionary income
(President's committee on Employment of People with Disabilities

What's the big deal?(3)
Only about 1/2 of persons with disabilities of working age are employed
Almost half of the the population of persons with disabilities live at or
near the poverty level (Elkind, 1990)
Approximately 1/3 of persons with disabilities who can and would like to
work are unemployed (Krauss and Stoddard, 1989)

What's the big deal?(4)
The majority of employment opportunities are now in information-oriented
jobs (Elkind, 1990)
Increasingly, higher education course materials are "on-line"
Addressing issues of accessibility benefits other potential www users -
older technology - low band width connection - repetitive key board use
Brad Nelson
= EMAIL ADDRESS REMOVED =

From: Howard R. Gray
Date: Mon, Aug 13 2001 11:25AM
Subject: Re: Building a business case for web accessibility
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Brad-
thanks for the WHAT's THE BIG DEAL slides.
Hrg
On 8/13/01 9:40 AM, "Brad's HSC" < = EMAIL ADDRESS REMOVED = > wrote:
> Hi Glenda,
>
> Here are some slides from the significance section of a powerpoint
> presentation prepared about a year ago. Note the amount of discretionary
> income in Whats the big deal (2) 175billion. The information may be of some
> use or at least a starting point.
>
>
> What's the big deal?
> It is estimated that nearly 50 million people or 20% of the population have
> either a severe or functional disability
> ( U.S. Access board)
> Approximately 750 million people worldwide have a physical sensory or
> cognitive disability
> (World Health Organization)
>
>
> What's the big deal?(2)
> By age 55, a person has a 25% chance of living with a disability, by age 65
> it increases to 50%. (Trace Research and Development Center)
> TABS: Most of us will experience a period of disability at least once in our
> lifetime.
> 78% of the WWW is not accessible to persons with disabilities (Rowland,
> 2000)
> People with disabilities control $175 billion in discretionary income
> (President's committee on Employment of People with Disabilities
>
>
> What's the big deal?(3)
> Only about 1/2 of persons with disabilities of working age are employed
> Almost half of the the population of persons with disabilities live at or
> near the poverty level (Elkind, 1990)
> Approximately 1/3 of persons with disabilities who can and would like to
> work are unemployed (Krauss and Stoddard, 1989)
>
>
> What's the big deal?(4)
> The majority of employment opportunities are now in information-oriented
> jobs (Elkind, 1990)
> Increasingly, higher education course materials are "on-line"
> Addressing issues of accessibility benefits other potential www users -
> older technology - low band width connection - repetitive key board use
>
> Brad Nelson
> = EMAIL ADDRESS REMOVED =
>
>

From: Cyndi Rowland
Date: Mon, Aug 13 2001 2:08PM
Subject: Re: Building a business case for web accessibility
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Glenda,
I am aware that folks at the Trace Center in Wisc have done
some preliminary studies on the costs for making pages/sites(?)
accessible. Here at WebAIM, we have some preliminary figures based
on what our designers and technical personnel indicate. However, if
you are trying to make a business case, you may want to look at a set
of figures that are more controlled than our WebAIM thinking. Good
luck with your hunt -
Cyndi

>Hi all,
>
>Please pardon this cross-posting. I'm seeking some information and need to
>cast my net as widely as possible.
>
>I am attempting to build a business case for web accessibility and am look
>for actual dollar costs [or percentage of total cost] of making sites
>accessible, both new and existing sites. We all know the legal
>ramifications, but has any research been done into the actual cost to
>business? I'd appreciate any and all leads to information. And, as usual,
>time is a factor here. Thanks.
>
>Looking forward to hearing from you.
>
>Cheers,
>Glenda
>
>*********
>Glenda Watson Hyatt
>Soaring Eagle Communications
>"Creating freedom and power through accessible communications"
>E Mail: mailto: = EMAIL ADDRESS REMOVED =
>Website: http://www.eaglecom.bc.ca
>Want to know how to make your website accessible to more people?
>Subscribe to our FREE newsletter by emailing
>mailto: = EMAIL ADDRESS REMOVED =
>
>*********

--
< = EMAIL ADDRESS REMOVED = >
Cyndi Rowland, Ph.D.
Project Director, Web Accessibility In Mind (WebAIM)
Center for Persons with Disabilities
Utah State University
Logan, Utah 84322-6800
(435) 797-3381
FAX (435) 797-2044
<http://www.webaim.org>;