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From: Sumit Patel
Date: Wed, Jul 03 2024 8:26AM
Subject: Appropriate alt text for the logo link
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Hai all,

I'm reaching out to clarify the appropriate alt text for the logo image
link on all websites for Application A, an application developed by ABC
Company.
The scenario is as follows:
• ABC Company has multiple applications, including Application A.
• Websites for Application A display the ABC Company logo at the top,
likely for branding purposes.
• Clicking the logo image, however, redirects users to the Application A
homepage, not the ABC Company homepage.
This situation presents a question regarding the most accurate alt text for
the logo image link. Here are the two options I'm considering:
1. "ABC Company Logo": This reflects the actual image content.
2. "Application A": This specifies the destination upon clicking the link.
I would appreciate your guidance on the preferred alt text for this
scenario. Considering accessibility best practices, which option would be
most helpful for users relying on screen readers?
Thanks in advance

Regards,
Sumit.

From: Patrick H. Lauke
Date: Wed, Jul 03 2024 8:33AM
Subject: Re: Appropriate alt text for the logo link
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"ABC Company / Application A home" would be my rough suggestion.

P
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From: Mark Magennis
Date: Wed, Jul 03 2024 9:22AM
Subject: Re: Appropriate alt text for the logo link
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Leaving aside accessibility for a moment, this is just plain wrong. The link's text label (provided in the form of a logo) is "ABC Company" but the link doesn't go to ABC Company. For all links it is essential that they go to where they say they will go it. It's the same as having a plain text link to ABC Company that doesn't go there. I think you should encourage them to fix this glaring error first before trying to patch it up for users who can access the text alternative.

Mark

From: WebAIM-Forum < = EMAIL ADDRESS REMOVED = > on behalf of Sumit Patel < = EMAIL ADDRESS REMOVED = >
Sent: Wednesday 3 July 2024 15:26
To: WebAIM Discussion List < = EMAIL ADDRESS REMOVED = >
Subject: [EXTERNAL] [WebAIM] Appropriate alt text for the logo link

Hai all,

I'm reaching out to clarify the appropriate alt text for the logo image
link on all websites for Application A, an application developed by ABC
Company.
The scenario is as follows:
• ABC Company has multiple applications, including Application A.
• Websites for Application A display the ABC Company logo at the top,
likely for branding purposes.
• Clicking the logo image, however, redirects users to the Application A
homepage, not the ABC Company homepage.
This situation presents a question regarding the most accurate alt text for
the logo image link. Here are the two options I'm considering:
1. "ABC Company Logo": This reflects the actual image content.
2. "Application A": This specifies the destination upon clicking the link.
I would appreciate your guidance on the preferred alt text for this
scenario. Considering accessibility best practices, which option would be
most helpful for users relying on screen readers?
Thanks in advance

Regards,
Sumit.

From: Birkir R. Gunnarsson
Date: Thu, Jul 04 2024 6:56AM
Subject: Re: Appropriate alt text for the logo link
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This is a bit of a unique situation.
Do we give screen reader users equivalent info to sighted users, i.e.
alt="ABC logo". That is the text equivalent of the logo, or do we give
screen reader users more practical info that is not consistent with the
logo image appearance, "application a application a".
Some combination alt text might work, as Patrick suggests.
If you can, I'd push on the provider to add visible text to the link that
says "Application A homepage", then you can give the logo alt text of
"designed by ABC" or "member abc" or whatever the logo is supposed to
communicate.


On Wed, Jul 3, 2024 at 11:32 AM Mark Magennis < = EMAIL ADDRESS REMOVED = >
wrote:

> Leaving aside accessibility for a moment, this is just plain wrong. The
> link's text label (provided in the form of a logo) is "ABC Company" but
> the link doesn't go to ABC Company. For all links it is essential that they
> go to where they say they will go it. It's the same as having a plain text
> link to ABC Company that doesn't go there. I think you should encourage
> them to fix this glaring error first before trying to patch it up for users
> who can access the text alternative.
>
> Mark
>
> > From: WebAIM-Forum < = EMAIL ADDRESS REMOVED = > on behalf of
> Sumit Patel < = EMAIL ADDRESS REMOVED = >
> Sent: Wednesday 3 July 2024 15:26
> To: WebAIM Discussion List < = EMAIL ADDRESS REMOVED = >
> Subject: [EXTERNAL] [WebAIM] Appropriate alt text for the logo link
>
> Hai all,
>
> I'm reaching out to clarify the appropriate alt text for the logo image
> link on all websites for Application A, an application developed by ABC
> Company.
> The scenario is as follows:
> • ABC Company has multiple applications, including Application A.
> • Websites for Application A display the ABC Company logo at the top,
> likely for branding purposes.
> • Clicking the logo image, however, redirects users to the Application A
> homepage, not the ABC Company homepage.
> This situation presents a question regarding the most accurate alt text for
> the logo image link. Here are the two options I'm considering:
> 1. "ABC Company Logo": This reflects the actual image content.
> 2. "Application A": This specifies the destination upon clicking the link.
> I would appreciate your guidance on the preferred alt text for this
> scenario. Considering accessibility best practices, which option would be
> most helpful for users relying on screen readers?
> Thanks in advance
>
> Regards,
> Sumit.
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