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Thread: E-Week Article About Target Lawsuit

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From: John E. Brandt
Date: Mon, Sep 25 2006 6:50PM
Subject: E-Week Article About Target Lawsuit
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E-Week posted an article about the pending lawsuit against retail giant
Target for web accessibility issues. Author Evan Schuman in "On Handicapped
Access, Target Fights the Wrong Fight for the Wrong Reason" asks some very
good questions and makes some coherent pragmatic suggestions that Target
might want to consider. My favorite quote is: But even if Target had a more
sound defense to this litigation, why in the world would it want to pursue
it?

Read the article and pass it along:

http://www.eweek.com/article2/0,1895,2019635,00.asp

John E. Brandt
Augusta, Maine USA
www.jebswebs.com








From: Erika Noll Webb
Date: Wed, Sep 27 2006 9:30AM
Subject: RE: E-Week Article About Target Lawsuit
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That does seem a bit outrageous. I guess it would depend on the underlying
technology, but I'm betting the numbers came from Target and probably
reflect the cost to tear down the entire site and completely rebuild it.

-----Original Message-----
From: = EMAIL ADDRESS REMOVED =
[mailto: = EMAIL ADDRESS REMOVED = ] On Behalf Of Jared Smith
Sent: Wednesday, September 27, 2006 9:22 AM
To: WebAIM Discussion List
Subject: Re: [WebAIM] E-Week Article About Target Lawsuit

John E. Brandt wrote:
> My favorite quote is: But even if Target had a more sound defense to
> this litigation, why in the world would it want to pursue it?
>
> Read the article and pass it along:
>
> http://www.eweek.com/article2/0,1895,2019635,00.asp

That's a great summary of things. The author writes, "A site such as
Target's would likely cost anywhere from $800,000 to $2 million to make
accessible." Any idea where these numbers come from? That price tag sure
seems a bit high to me, at least if we're talking about some moderate level
of accessibility.

Jared


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From: John Foliot
Date: Wed, Sep 27 2006 9:40AM
Subject: RE: E-Week Article About Target Lawsuit
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Erika Noll Webb wrote:
> That does seem a bit outrageous. I guess it would depend on the
> underlying technology, but I'm betting the numbers came from Target
> and probably reflect the cost to tear down the entire site and
> completely rebuild it.
>

...but even if that was the ultimate solution, one would suspect that 3/4
million is a drop in the bucket... Especially if the alternative is huge
settlements on the legal front. I would guess that Target spends that kind
of money nationally in one week of TV advertising during the month of
December...

JF






From: Jared Smith
Date: Wed, Sep 27 2006 9:50AM
Subject: Re: E-Week Article About Target Lawsuit
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John E. Brandt wrote:
> My favorite quote is: But even if Target had a more
> sound defense to this litigation, why in the world would it want to pursue
> it?
>
> Read the article and pass it along:
>
> http://www.eweek.com/article2/0,1895,2019635,00.asp

That's a great summary of things. The author writes, "A site such as
Target's would likely cost anywhere from $800,000 to $2 million to make
accessible." Any idea where these numbers come from? That price tag sure
seems a bit high to me, at least if we're talking about some moderate level
of accessibility.

Jared