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Business value of accessibility - useful resource

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From: Mark Magennis
Date: Mar 14, 2008 9:30AM

I've recently been given a copy of a study by The Customer Respect
Group of how big corporations get business benefits from
accessibility. I've only skimmed through it but so far it looks like
an well written and very useful report. It's very business focussed.
Written in language aimed squarely at business people with cases
studies and interview notes from some of the biggest companies around,
such as O2, Coca Cola, Intel and 3M. Good business arguments are
crucial to accessibility but difficult to make, especially if you
don't come from a business background. I think this will help. I'm
already planning to borrow some of the quotes to use in my papers and
presentations.

You can download it from http://tinyurl.com/yv2vnv. The version I have
is a PDF. I don't know whether it's available in other formats.

Mark

Dr. Mark Magennis
Director of the Centre for Inclusive Technology (CFIT)
National Council for the Blind of Ireland
Whitworth Road, Dublin 9, Republic of Ireland
www.cfit.ie

<EMAIL REMOVED> tel: +353 (0)71 914 7464



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