WebAIM - Web Accessibility In Mind

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Re: Good page titles - friendly SEO


From: Oliver Secluna
Date: Oct 13, 2009 4:00AM

I would also agree with putting the most important keywords (e.g. the
main h1 of the page) first in the title. Any lesser keywords would come
later, with the company name last.

> -----Original Message-----
> From: <EMAIL REMOVED> [mailto:webaim-forum-
> <EMAIL REMOVED> ] On Behalf Of Simius Puer
> Sent: 13 October 2009 10:52
> To: WebAIM Discussion List
> Subject: Re: [WebAIM] Good page titles - friendly SEO
> Where a long page title has been created in order to improve SEO this
> normally done by some poor mis-led individual or a black-hat SEO.
> Page titles are important for SEO but the value of each word
> the
> further towards the end of the title it is. Thus the last words in a
> title will carry little or no value.
> In terms of using the company name this is a tricky one. I normally
> advise
> putting the company name first only on homepages as this is where
> will generally want to "land" if they have searched for the company.
> all
> other pages I would suggest pushing the company name to the end as
> allows you to focus on getting the keywords right up front.
> Don't forget all the major search engine's results pages have a limit
> how
> many characters they display in a page title...a very good guideline
as to
> the max length of your text!
> SEO and accessibility meet very nicely here as it is in both the user
> the search engines best interest if your title is succinct, focused
> your keywords and generally well written.