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Re: Good page titles - friendly SEO

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From: Simius Puer
Date: Oct 13, 2009 3:55AM

Where a long page title has been created in order to improve SEO this is
normally done by some poor mis-led individual or a black-hat SEO.

Page titles are important for SEO but the value of each word diminishes the
further towards the end of the title it is. Thus the last words in a long
title will carry little or no value.

In terms of using the company name this is a tricky one. I normally advise
putting the company name first only on homepages as this is where people
will generally want to "land" if they have searched for the company. On all
other pages I would suggest pushing the company name to the end as this
allows you to focus on getting the keywords right up front.

Don't forget all the major search engine's results pages have a limit to how
many characters they display in a page title...a very good guideline as to
the max length of your text!

SEO and accessibility meet very nicely here as it is in both the user and
the search engines best interest if your title is succinct, focused around
your keywords and generally well written.