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Re: The buttons verses links debate


From: Birkir R. Gunnarsson
Date: Jan 29, 2013 9:47PM

Hi Bevi

Good post as always, canĀ“t expect anything else from you.
May be I should create a new topic for this, but I have not found any
way or examples of making an animated carousel accessible, at least
not to screen reader users. The animation always affects the screen
reader focus, and the only approach I have found so far is to use
aria-hidden on the div surrounding said carousel, which hides its
entire contents (which can includes news stories and articles, special
offers etc) in addition to simply images.
It seemed to me like the ARIA role "marquee" would be perfect, but as
far as I know no screen reader has implemented it.
So, basically my particular problem is that I don't have the answers
for the developers. Offering a button to stop the animation is one
thing, but then the button needs to be readily accessible and easy for
users to find and activate before their screen reader focus is moved
I have provided a lot of solutions, and seen excellent examples of
accessible tabbed browsing, accessible sliders and so on, but never
one iof a carousel with animation that is still accessible and does
not affect screen reader focus.
I may merely have been missing something, and I realize this is at
best a new topic and perhaps even belong more on an ARIA dedicated
But, yes, it is hard to sell unless you have a readily available
solution to what the customer needs. I always have up till now, but
thissituation is troublesome.

On 1/29/13, Chagnon | PubCom < <EMAIL REMOVED> > wrote:
> Birkir wrote: "The art of selling accessibility is always a tricky one."
> No, not really.
> Basic sales techniques are:
> 1. Demonstrate the benefits of your product to your prospect.
> 2. Ask your prospect what they need or want.
> 3. Provide your prospect with what they need or want.
> 4. Make it easy and convenient for your prospect to buy your product.
> How can you translate those techniques into "selling" accessibility?
> Remember, web developers are creating websites for 75-80% of the population
> (the majority of visitors) that does not experience accessibility barriers.
> How can you make it easier for a web developer to include the 20-25% of the
> population (a minority) that has a disability?
> Regarding carousels on websites, web developers will continue to use them
> because they are very successful mechanisms for the majority of visitors.
> They work very well for a visual audience. Since a developer's job is to
> produce statistical results of sales or visitors to the site, carousels
> improve those statistics which makes their bosses and clients happy, which
> in turn keeps web developers employed.
> How can you convince developers to make carousels accessible?
> Have you asked web developers what they need to make carousels accessible?
> How can you make it easy for web developers to make web carousels
> accessible?
> Salesmanship 101.
> Bevi Chagnon
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> Print, Web, Acrobat, XML, eBooks, and U.S. Federal Section 508
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