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Re: Advice Sought for Continuous Scrolling on Retail Websites

for

From: Reckless Player
Date: Jan 26, 2015 10:08AM

Hello,

Thanks for your responses.

@Karl, thanks for understanding the problem! I wasn't sure if I was
making sense. I didn't know that it's called infinite scroll.
I prefer infinite scrolling (given that I can follow the right order),
because after establishing a pattern of checking items, I don't like
to break the flow.
Example: if a website has a graphic followed by a link for all the
items, I continue to press g, u with occasional CTRL+Tab as Mallory
suggests.
But the main issue is that the websites are not going to bend over
backwards to accommodate me. I think that sighted users prefer single
webpage scrolling.
@Mallory, thanks for the link. It further links to other places that
I'll examine when I have time. But from the list, the easiest thing
seems to be of providing an option to disable infinite scrolling on
the website for keyboard users.
I'll probably suggest that because again the retailers aren't going to
read detailed discussions on the topic.

Thanks

On 1/26/15, _mallory < <EMAIL REMOVED> > wrote:
> On Sun, Jan 25, 2015 at 05:55:58PM -0500, Karl Groves wrote:
>> Does anyone else have any ideas (besides OMG infinite scroll is the
>> devil!)?
>
> Needs to at least hit all of Adrian's list:
> http://blog.adrianroselli.com/2014/05/so-you-think-you-built-good-infinite.html
>
> On top of that, for e-commerce, customers like to have several items
> open or easily reachable once they've started going into their
> compare fase. While a separate compare function can be useful (we use
> it, as do many other e-commerce sites), people who don't know the
> open-a-new-tab tricks (or people on mobiles or anywhere where browser
> tabs are either not a thing or the UA is just single-context) have no
> "tricks" to juggle several products at a time (being able to quickly
> switch between products that have caught their eye but are not really
> committed to otherwise).
>
> That and the "inifinite choice" mental paradigm has been shown to
> work against conversion. See the Colombia U. jars-of-jam study.
> (seems the actual study itself is only a PDF that I can find...)
>
> And of course this:
> OMG infinite scroll is the devil!
>
> The one place I can see it being okay might be a single news story
> on a single site, without footers or anything on the bottom. This
> because it's the only type of site I can think of where I will not
> do any interaction other than scrolling... and possible highlighting
> text.
> Though then that too will break when you include external links or
> haven't implemented a substitute for the now-broken / or CTRL-F
> inbuilt browser search function.
>
> Also, regarding landmarks for keyboard skipping... I would have plain
> links going from column to column, since screen reader users aren't
> the only ones needing to get the cursor around.
>
> _mallory
> > > >


--
Peace
RP