WebAIM - Web Accessibility In Mind

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Re: Background changing

for

From: JP Jamous
Date: May 23, 2017 6:46AM

I agree as well. Think of this as background audio. The same concept but visual.

I have noticed carousels that would kick the screen reader cursor to different parts of the DOM when it switches ads. I also know from sighted folks that they can be a pain for them. My wife is the first to admit it.

I always suggest to have a pause button for any of those, regardless of what marketing thinks about them. The more I dive into WCAG and evaluate sites the more I realize that the issue is not WCAG or accessibility. It all has to do with user experience.

Who is the site audience?

Do you want to chase potential customers or lure more?

Are you trying to show off that you can code awesome stuff or is your intent to make life difficult for those who could care less about the extra services you have?

Marketing and UX designers overlook those important aspects when designing. WCAG is the best thing that has been implemented to ensure those teams are doing their jobs properly.