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Appropriate alt text for the logo link

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From: Sumit Patel
Date: Jul 3, 2024 8:26AM

Hai all,

I'm reaching out to clarify the appropriate alt text for the logo image
link on all websites for Application A, an application developed by ABC
Company.
The scenario is as follows:
• ABC Company has multiple applications, including Application A.
• Websites for Application A display the ABC Company logo at the top,
likely for branding purposes.
• Clicking the logo image, however, redirects users to the Application A
homepage, not the ABC Company homepage.
This situation presents a question regarding the most accurate alt text for
the logo image link. Here are the two options I'm considering:
1. "ABC Company Logo": This reflects the actual image content.
2. "Application A": This specifies the destination upon clicking the link.
I would appreciate your guidance on the preferred alt text for this
scenario. Considering accessibility best practices, which option would be
most helpful for users relying on screen readers?
Thanks in advance

Regards,
Sumit.