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Re: Identifying link targets

for

From: Chris Heilmann
Date: Sep 21, 2004 11:01AM


>
> The link "Read More" appears multiple times on a page. When a person with
> a
> screen reader brings up the list of links, the links will be out of
> context,
> and so the user can't tell where a "Read More" link will go. Instead of
> "Read More" you can link the text within the sentence or phrase.
>
>
> This is a tricky one that we come across on lots of sites that are driven
> from a CMS.
>
> In the example cited we have body copy followed by a 'Read more' link,
> thus:
>
> The 11th Duke of Devonshire's memoir, 'Accidents of Fortune' is now on
> sale
> Read more

A possibiliy would be to add a short title
The 11th Duke of Devonshire's memoir, 'Accidents of Fortune' is now on
sale
Read more about 'Accidents of Fortune'

That way you have an own wording for every link. This could also happen in
a title, although that is hacky and I doubt all screen readers/text
browsers read out titles.

As to your example of linking titles - I found in usability tests that
people do click on linked titles more than on the read more links. Best
option would be to do both (which is doubling the links for screen readers
again, something to ponder).

An interesting read are the results of eyetrack III in this context:
http://www.poynterextra.org/eyetrack2004/main.htm

HTH

Chris