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Thread: Alternative tex question: a logo with latin text on it
Number of posts in this thread: 6 (In chronological order)
From: Jim Byrne Accessible Web Design
Date: Wed, Sep 11 2024 3:35AM
Subject: Alternative tex question: a logo with latin text on it
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Hi Y’all,
A quick question. I know that logo's are exempt from WCAG success criteria in terms of the readability/contrast. However, appropriate alternative text must still be provided for users who rely on screen readers.
I am looking at a copyright logo which has been added as a background image. There is text phrase next to the image “!*%^ copyright”.
However, the logo has latin text on it which translates as a particular approach to life.
The function of the logo has been described but the text content has not. Would you have marked this as a fail?
Thanks,
Jim

Multi-award-winning WCAG 2.2 AA Accessibility Auditing and Accessibility Consultant
Web: https://jimbyrne.co.uk
Jim Byrne is one of the UK’s most experienced practitioners in the area of accessible digital design.
Jim provided feedback during the development of WCAG 2 (the de facto accessibility guidelines used by governments across the world). He is the author of a number of technical books, training courses and accessibility guides. Jim was a winner of the equal access category of the Global Bangemann Challenge.
From: Mark Magennis
Date: Wed, Sep 11 2024 4:29AM
Subject: Re: Alternative tex question: a logo with latin text on it
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My vote would be for a fail. It's text content that hasn't been exposed except visually. Slam dunk in my book.
Mark
From: WebAIM-Forum < = EMAIL ADDRESS REMOVED = > on behalf of Jim Byrne Accessible Web Design < = EMAIL ADDRESS REMOVED = >
Sent: Wednesday 11 September 2024 10:35
To: WebAIM Discussion List < = EMAIL ADDRESS REMOVED = >
Subject: [EXTERNAL] [WebAIM] Alternative tex question: a logo with latin text on it
Hi Y’all,
A quick question. I know that logo's are exempt from WCAG success criteria in terms of the readability/contrast. However, appropriate alternative text must still be provided for users who rely on screen readers.
I am looking at a copyright logo which has been added as a background image. There is text phrase next to the image “!*%^ copyright”.
However, the logo has latin text on it which translates as a particular approach to life.
The function of the logo has been described but the text content has not. Would you have marked this as a fail?
Thanks,
Jim

Multi-award-winning WCAG 2.2 AA Accessibility Auditing and Accessibility Consultant
Web: https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fjimbyrne.co.uk%2F&data=05%7C02%7CMark.Magennis%40skillsoft.com%7C5074916f048b423ba8ae08dcd2451a99%7C50361608aa23494da2332fd14d6a03f4%7C0%7C0%7C638616441469423093%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=InVZupwjy3R2mKp8j4d3ydIz4hmzQQpJdG2mCK5qUDE%3D&reserved=0<https://jimbyrne.co.uk/>
Jim Byrne is one of the UK’s most experienced practitioners in the area of accessible digital design.
Jim provided feedback during the development of WCAG 2 (the de facto accessibility guidelines used by governments across the world). He is the author of a number of technical books, training courses and accessibility guides. Jim was a winner of the equal access category of the Global Bangemann Challenge.
From: Jim Byrne Accessible Web Design
Date: Wed, Sep 11 2024 7:17AM
Subject: Re: Alternative tex question: a logo with latin text on it
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Thanks Mark,
The logo also has a distinctive look - kind of medieval/heraldic. And that is missing from the description. So, the sighted user gets a lot of content/context that the screen reader user isn’t getting. Thanks: you helped me to think about that as well. :-)
Jim
> On 11 Sep 2024, at 11:29, Mark Magennis < = EMAIL ADDRESS REMOVED = > wrote:
>
> My vote would be for a fail. It's text content that hasn't been exposed except visually. Slam dunk in my book.
>
> Mark
> > From: WebAIM-Forum < = EMAIL ADDRESS REMOVED = > on behalf of Jim Byrne Accessible Web Design < = EMAIL ADDRESS REMOVED = >
> Sent: Wednesday 11 September 2024 10:35
> To: WebAIM Discussion List < = EMAIL ADDRESS REMOVED = >
> Subject: [EXTERNAL] [WebAIM] Alternative tex question: a logo with latin text on it
>
> Hi Y’all,
>
> A quick question. I know that logo's are exempt from WCAG success criteria in terms of the readability/contrast. However, appropriate alternative text must still be provided for users who rely on screen readers.
>
> I am looking at a copyright logo which has been added as a background image. There is text phrase next to the image “!*%^ copyright”.
>
> However, the logo has latin text on it which translates as a particular approach to life.
>
> The function of the logo has been described but the text content has not. Would you have marked this as a fail?
>
> Thanks,
> Jim
>
> 
>
>
> Multi-award-winning WCAG 2.2 AA Accessibility Auditing and Accessibility Consultant
>
> Web: https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fjimbyrne.co.uk%2F&data=05%7C02%7CMark.Magennis%40skillsoft.com%7C5074916f048b423ba8ae08dcd2451a99%7C50361608aa23494da2332fd14d6a03f4%7C0%7C0%7C638616441469423093%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=InVZupwjy3R2mKp8j4d3ydIz4hmzQQpJdG2mCK5qUDE%3D&reserved=0<https://jimbyrne.co.uk/>
>
> Jim Byrne is one of the UK’s most experienced practitioners in the area of accessible digital design.
>
> Jim provided feedback during the development of WCAG 2 (the de facto accessibility guidelines used by governments across the world). He is the author of a number of technical books, training courses and accessibility guides. Jim was a winner of the equal access category of the Global Bangemann Challenge.
>
> > > > > > > > 
Multi-award-winning WCAG 2.2 AA Accessibility Auditing and Accessibility Consultant
Web: https://jimbyrne.co.uk
Jim Byrne is one of the UK’s most experienced practitioners in the area of accessible digital design.
Jim provided feedback during the development of WCAG 2 (the de facto accessibility guidelines used by governments across the world). He is the author of a number of technical books, training courses and accessibility guides. Jim was a winner of the equal access category of the Global Bangemann Challenge.
From: Mark Magennis
Date: Wed, Sep 11 2024 7:56AM
Subject: Re: Alternative tex question: a logo with latin text on it
← Previous message | Next message →
This is an old chestnut isn't it Jim. What constitutes the "information" in an image. Is the medieval/heraldic design information that the user should be given, as in alt="carpe diem written in a medieval/heraldic script" as opposed to just alt="carpe diem"?
Different users have different preferences. For instance I've a heard a screen reader user express disappointment that marketing images on corporate websites are usually considered decorative. Such as where you have a stock photo of business people shaking hands and smiling. The image has a purpose which is to convey something like "you can trust us" or "we're very friendly" so this user suggested she would like that conveyed in alt text. Possibly "We're very friendly" or possibly "company representative shaking hands with a smiling customer". My feeling is that most users would prefer these kinds of images to be treated as decorative but some at least feel they are missing out on a lot of "colour" or emotional content by not seeing them.
Mark
From: WebAIM-Forum < = EMAIL ADDRESS REMOVED = > on behalf of Jim Byrne Accessible Web Design < = EMAIL ADDRESS REMOVED = >
Sent: Wednesday 11 September 2024 14:17
To: WebAIM Discussion List < = EMAIL ADDRESS REMOVED = >
Subject: Re: [WebAIM] [EXTERNAL] Alternative tex question: a logo with latin text on it
Thanks Mark,
The logo also has a distinctive look - kind of medieval/heraldic. And that is missing from the description. So, the sighted user gets a lot of content/context that the screen reader user isn’t getting. Thanks: you helped me to think about that as well. :-)
Jim
> On 11 Sep 2024, at 11:29, Mark Magennis < = EMAIL ADDRESS REMOVED = > wrote:
>
> My vote would be for a fail. It's text content that hasn't been exposed except visually. Slam dunk in my book.
>
> Mark
> > From: WebAIM-Forum < = EMAIL ADDRESS REMOVED = > on behalf of Jim Byrne Accessible Web Design < = EMAIL ADDRESS REMOVED = >
> Sent: Wednesday 11 September 2024 10:35
> To: WebAIM Discussion List < = EMAIL ADDRESS REMOVED = >
> Subject: [EXTERNAL] [WebAIM] Alternative tex question: a logo with latin text on it
>
> Hi Y’all,
>
> A quick question. I know that logo's are exempt from WCAG success criteria in terms of the readability/contrast. However, appropriate alternative text must still be provided for users who rely on screen readers.
>
> I am looking at a copyright logo which has been added as a background image. There is text phrase next to the image “!*%^ copyright”.
>
> However, the logo has latin text on it which translates as a particular approach to life.
>
> The function of the logo has been described but the text content has not. Would you have marked this as a fail?
>
> Thanks,
> Jim
>
> 
>
>
> Multi-award-winning WCAG 2.2 AA Accessibility Auditing and Accessibility Consultant
>
> Web: https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fjimbyrne.co.uk%2F&data=05%7C02%7CMark.Magennis%40skillsoft.com%7Ca571ff90ab1e4019f81308dcd2643972%7C50361608aa23494da2332fd14d6a03f4%7C0%7C0%7C638616575132985032%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=UpHX0q2XDYxBqs3xUgd9m%2FCGgMcwD1sfyYcPEk6cyQw%3D&reserved=0<https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fjimbyrne.co.uk%2F&data=05%7C02%7CMark.Magennis%40skillsoft.com%7Ca571ff90ab1e4019f81308dcd2643972%7C50361608aa23494da2332fd14d6a03f4%7C0%7C0%7C638616575132995239%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=MKvSueVGpnSyBpPl46pHSzy6nk0AJtsUcGRcHUf0hxI%3D&reserved=0><https://jimbyrne.co.uk/>
>
> Jim Byrne is one of the UK’s most experienced practitioners in the area of accessible digital design.
>
> Jim provided feedback during the development of WCAG 2 (the de facto accessibility guidelines used by governments across the world). He is the author of a number of technical books, training courses and accessibility guides. Jim was a winner of the equal access category of the Global Bangemann Challenge.
>
> > > > > > > > 
Multi-award-winning WCAG 2.2 AA Accessibility Auditing and Accessibility Consultant
Web: https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fjimbyrne.co.uk%2F&data=05%7C02%7CMark.Magennis%40skillsoft.com%7Ca571ff90ab1e4019f81308dcd2643972%7C50361608aa23494da2332fd14d6a03f4%7C0%7C0%7C638616575133018138%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=Mb%2F1VIpMxFsi1cUVkDhNjQVw%2FYROIiVEZkQxIFUPMwo%3D&reserved=0<https://jimbyrne.co.uk/>
Jim Byrne is one of the UK’s most experienced practitioners in the area of accessible digital design.
Jim provided feedback during the development of WCAG 2 (the de facto accessibility guidelines used by governments across the world). He is the author of a number of technical books, training courses and accessibility guides. Jim was a winner of the equal access category of the Global Bangemann Challenge.
From: Jim Byrne Accessible Web Design
Date: Wed, Sep 11 2024 8:08AM
Subject: Re: Alternative tex question: a logo with latin text on it
← Previous message | Next message →
You are right Mark,
There’s “don’t waste my time with extraneous information’ on the one hand and ‘why am I not getting the same rich experience as everyone else’ on the other.
However, it’s undeniable that different content is being presented to the screen reader user that is being presented to the sights user - if the added info/context is left out.
Thanks again,
Jim
> On 11 Sep 2024, at 14:56, Mark Magennis < = EMAIL ADDRESS REMOVED = > wrote:
>
> This is an old chestnut isn't it Jim. What constitutes the "information" in an image. Is the medieval/heraldic design information that the user should be given, as in alt="carpe diem written in a medieval/heraldic script" as opposed to just alt="carpe diem"?
>
> Different users have different preferences. For instance I've a heard a screen reader user express disappointment that marketing images on corporate websites are usually considered decorative. Such as where you have a stock photo of business people shaking hands and smiling. The image has a purpose which is to convey something like "you can trust us" or "we're very friendly" so this user suggested she would like that conveyed in alt text. Possibly "We're very friendly" or possibly "company representative shaking hands with a smiling customer". My feeling is that most users would prefer these kinds of images to be treated as decorative but some at least feel they are missing out on a lot of "colour" or emotional content by not seeing them.
>
> Mark
> > From: WebAIM-Forum < = EMAIL ADDRESS REMOVED = > on behalf of Jim Byrne Accessible Web Design < = EMAIL ADDRESS REMOVED = >
> Sent: Wednesday 11 September 2024 14:17
> To: WebAIM Discussion List < = EMAIL ADDRESS REMOVED = >
> Subject: Re: [WebAIM] [EXTERNAL] Alternative tex question: a logo with latin text on it
>
> Thanks Mark,
>
> The logo also has a distinctive look - kind of medieval/heraldic. And that is missing from the description. So, the sighted user gets a lot of content/context that the screen reader user isn’t getting. Thanks: you helped me to think about that as well. :-)
>
> Jim
>
>> On 11 Sep 2024, at 11:29, Mark Magennis < = EMAIL ADDRESS REMOVED = > wrote:
>>
>> My vote would be for a fail. It's text content that hasn't been exposed except visually. Slam dunk in my book.
>>
>> Mark
>> >> From: WebAIM-Forum < = EMAIL ADDRESS REMOVED = > on behalf of Jim Byrne Accessible Web Design < = EMAIL ADDRESS REMOVED = >
>> Sent: Wednesday 11 September 2024 10:35
>> To: WebAIM Discussion List < = EMAIL ADDRESS REMOVED = >
>> Subject: [EXTERNAL] [WebAIM] Alternative tex question: a logo with latin text on it
>>
>> Hi Y’all,
>>
>> A quick question. I know that logo's are exempt from WCAG success criteria in terms of the readability/contrast. However, appropriate alternative text must still be provided for users who rely on screen readers.
>>
>> I am looking at a copyright logo which has been added as a background image. There is text phrase next to the image “!*%^ copyright”.
>>
>> However, the logo has latin text on it which translates as a particular approach to life.
>>
>> The function of the logo has been described but the text content has not. Would you have marked this as a fail?
>>
>> Thanks,
>> Jim
>>
>> 
>>
>>
>> Multi-award-winning WCAG 2.2 AA Accessibility Auditing and Accessibility Consultant
>>
>> Web: https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fjimbyrne.co.uk%2F&data=05%7C02%7CMark.Magennis%40skillsoft.com%7Ca571ff90ab1e4019f81308dcd2643972%7C50361608aa23494da2332fd14d6a03f4%7C0%7C0%7C638616575132985032%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=UpHX0q2XDYxBqs3xUgd9m%2FCGgMcwD1sfyYcPEk6cyQw%3D&reserved=0<https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fjimbyrne.co.uk%2F&data=05%7C02%7CMark.Magennis%40skillsoft.com%7Ca571ff90ab1e4019f81308dcd2643972%7C50361608aa23494da2332fd14d6a03f4%7C0%7C0%7C638616575132995239%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=MKvSueVGpnSyBpPl46pHSzy6nk0AJtsUcGRcHUf0hxI%3D&reserved=0><https://jimbyrne.co.uk/>
>>
>> Jim Byrne is one of the UK’s most experienced practitioners in the area of accessible digital design.
>>
>> Jim provided feedback during the development of WCAG 2 (the de facto accessibility guidelines used by governments across the world). He is the author of a number of technical books, training courses and accessibility guides. Jim was a winner of the equal access category of the Global Bangemann Challenge.
>>
>> >> >> >> >> >> >> >> >
> 
>
>
> Multi-award-winning WCAG 2.2 AA Accessibility Auditing and Accessibility Consultant
>
> Web: https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fjimbyrne.co.uk%2F&data=05%7C02%7CMark.Magennis%40skillsoft.com%7Ca571ff90ab1e4019f81308dcd2643972%7C50361608aa23494da2332fd14d6a03f4%7C0%7C0%7C638616575133018138%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=Mb%2F1VIpMxFsi1cUVkDhNjQVw%2FYROIiVEZkQxIFUPMwo%3D&reserved=0<https://jimbyrne.co.uk/>
>
> Jim Byrne is one of the UK’s most experienced practitioners in the area of accessible digital design.
>
> Jim provided feedback during the development of WCAG 2 (the de facto accessibility guidelines used by governments across the world). He is the author of a number of technical books, training courses and accessibility guides. Jim was a winner of the equal access category of the Global Bangemann Challenge.
>
> > > > > > > > 
Multi-award-winning WCAG 2.2 AA Accessibility Auditing and Accessibility Consultant
Web: https://jimbyrne.co.uk
Jim Byrne is one of the UK’s most experienced practitioners in the area of accessible digital design.
Jim provided feedback during the development of WCAG 2 (the de facto accessibility guidelines used by governments across the world). He is the author of a number of technical books, training courses and accessibility guides. Jim was a winner of the equal access category of the Global Bangemann Challenge.
From: Dean.Vasile
Date: Wed, Sep 11 2024 8:14AM
Subject: Re: Alternative tex question: a logo with latin text on it
← Previous message | No next message
I am of two frames of mine with this issue.
If it is an image just to convey the company logo, I agree there should be all text describing the logo if it is conveying information if they are using the logo is a go to home link
Then I do not need to see the description of the logo. I just need to see the appropriate text for the link.
Dean Vasile
617-799-1162
> On Sep 11, 2024, at 10:09 AM, Jim Byrne Accessible Web Design < = EMAIL ADDRESS REMOVED = > wrote:
>
> You are right Mark,
>
> There’s “don’t waste my time with extraneous information’ on the one hand and ‘why am I not getting the same rich experience as everyone else’ on the other.
>
> However, it’s undeniable that different content is being presented to the screen reader user that is being presented to the sights user - if the added info/context is left out.
>
> Thanks again,
> Jim
>
>> On 11 Sep 2024, at 14:56, Mark Magennis < = EMAIL ADDRESS REMOVED = > wrote:
>>
>> This is an old chestnut isn't it Jim. What constitutes the "information" in an image. Is the medieval/heraldic design information that the user should be given, as in alt="carpe diem written in a medieval/heraldic script" as opposed to just alt="carpe diem"?
>>
>> Different users have different preferences. For instance I've a heard a screen reader user express disappointment that marketing images on corporate websites are usually considered decorative. Such as where you have a stock photo of business people shaking hands and smiling. The image has a purpose which is to convey something like "you can trust us" or "we're very friendly" so this user suggested she would like that conveyed in alt text. Possibly "We're very friendly" or possibly "company representative shaking hands with a smiling customer". My feeling is that most users would prefer these kinds of images to be treated as decorative but some at least feel they are missing out on a lot of "colour" or emotional content by not seeing them.
>>
>> Mark
>> >> From: WebAIM-Forum < = EMAIL ADDRESS REMOVED = > on behalf of Jim Byrne Accessible Web Design < = EMAIL ADDRESS REMOVED = >
>> Sent: Wednesday 11 September 2024 14:17
>> To: WebAIM Discussion List < = EMAIL ADDRESS REMOVED = >
>> Subject: Re: [WebAIM] [EXTERNAL] Alternative tex question: a logo with latin text on it
>>
>> Thanks Mark,
>>
>> The logo also has a distinctive look - kind of medieval/heraldic. And that is missing from the description. So, the sighted user gets a lot of content/context that the screen reader user isn’t getting. Thanks: you helped me to think about that as well. :-)
>>
>> Jim
>>
>>>> On 11 Sep 2024, at 11:29, Mark Magennis < = EMAIL ADDRESS REMOVED = > wrote:
>>>
>>> My vote would be for a fail. It's text content that hasn't been exposed except visually. Slam dunk in my book.
>>>
>>> Mark
>>> >>> From: WebAIM-Forum < = EMAIL ADDRESS REMOVED = > on behalf of Jim Byrne Accessible Web Design < = EMAIL ADDRESS REMOVED = >
>>> Sent: Wednesday 11 September 2024 10:35
>>> To: WebAIM Discussion List < = EMAIL ADDRESS REMOVED = >
>>> Subject: [EXTERNAL] [WebAIM] Alternative tex question: a logo with latin text on it
>>>
>>> Hi Y’all,
>>>
>>> A quick question. I know that logo's are exempt from WCAG success criteria in terms of the readability/contrast. However, appropriate alternative text must still be provided for users who rely on screen readers.
>>>
>>> I am looking at a copyright logo which has been added as a background image. There is text phrase next to the image “!*%^ copyright”.
>>>
>>> However, the logo has latin text on it which translates as a particular approach to life.
>>>
>>> The function of the logo has been described but the text content has not. Would you have marked this as a fail?
>>>
>>> Thanks,
>>> Jim
>>>
>>> 
>>>
>>>
>>> Multi-award-winning WCAG 2.2 AA Accessibility Auditing and Accessibility Consultant
>>>
>>> Web: https://jimbyrne.co.uk/<https://jimbyrne.co.uk/><https://jimbyrne.co.uk/>
>>>
>>> Jim Byrne is one of the UK’s most experienced practitioners in the area of accessible digital design.
>>>
>>> Jim provided feedback during the development of WCAG 2 (the de facto accessibility guidelines used by governments across the world). He is the author of a number of technical books, training courses and accessibility guides. Jim was a winner of the equal access category of the Global Bangemann Challenge.
>>>
>>> >>> >>> >>> >>> >>> >>> >>> >>
>> 
>>
>>
>> Multi-award-winning WCAG 2.2 AA Accessibility Auditing and Accessibility Consultant
>>
>> Web: https://jimbyrne.co.uk/<https://jimbyrne.co.uk/>
>>
>> Jim Byrne is one of the UK’s most experienced practitioners in the area of accessible digital design.
>>
>> Jim provided feedback during the development of WCAG 2 (the de facto accessibility guidelines used by governments across the world). He is the author of a number of technical books, training courses and accessibility guides. Jim was a winner of the equal access category of the Global Bangemann Challenge.
>>
>> >> >> >> >> >> >> >> >
> 
>
>
> Multi-award-winning WCAG 2.2 AA Accessibility Auditing and Accessibility Consultant
>
> Web: https://jimbyrne.co.uk/
>
> Jim Byrne is one of the UK’s most experienced practitioners in the area of accessible digital design.
>
> Jim provided feedback during the development of WCAG 2 (the de facto accessibility guidelines used by governments across the world). He is the author of a number of technical books, training courses and accessibility guides. Jim was a winner of the equal access category of the Global Bangemann Challenge.
>
> > > >