WebAIM - Web Accessibility In Mind

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Re: seeking data points reg business benefitsofaccessibilityimplementation

for

From: Karl Groves
Date: Aug 6, 2007 8:30AM

>
> > What I want to see is one of these "case studies" which compare two
> > visually identical web sites where the only differences are in the
> markup
> > itself.
>
> You may be waiting a while, why wouldn't someone improve the
> usability and interface at the same time?
> It's possible to do, but the business case for doing so is small ;)
>

Exactly. So case studies like this are deceptive in their attempt to
attribute such a high ROI on merely making the site accessible when there
are so many other things contributing as well.


Karl