WebAIM - Web Accessibility In Mind

E-mail List Archives

Re: How do you make a someone understand the necessity ofaccessibility?

for

From: John E Brandt
Date: Jun 11, 2013 8:51AM

The best logic I have used to "get their attention" is to mention "SEO."

All of the SEO "gurus" I have come across will at some point mention the fact that Google and Bing "love" websites built to WC3 standards and many will mention the need to use ALT descriptions (and even note the need to avoid the use of text in images). Occasionally they will even mention the value of using Headings.

When I do my talks I always mention that between 10-20% of the population have some form of "disability" and ask, "do you want to exclude 20% of the market?"

Works wonders.

~j


John E. Brandt
jebswebs: accessible and universal design,
development and consultation
<EMAIL REMOVED>
207-622-7937
Augusta, Maine, USA