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Re: Logo as an h1??

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From: JP Jamous
Date: Mar 2, 2017 10:39AM

Diane,

To strengthen your point to that consultant, having the logo in H1 would deplete your ranking on search engines too. SEO specialists frown upon that concept as the crawler cannot read a picture. That's another bad practice to using an image inside any H tag.

I would suggest you inform that consultant that we are in HTML5 and it is year 2017. Get up to speed consultant. LOL

-----Original Message-----
From: WebAIM-Forum [mailto: <EMAIL REMOVED> ] On Behalf Of Tomlins Diane
Sent: Thursday, March 2, 2017 9:28 AM
To: <EMAIL REMOVED>
Subject: [WebAIM] Logo as an h1??

Hello everyone :) Headings/logo question - we've had an accessibility consultant tell us that the logo on our sites should be wrapped in an <h1>. That was a popular practice years ago, but we no longer use it, haven't for years.

If the H1 is supposed to be the primary topic of the page you're on, how is announcing the company name that's in the logo, as an h1, make any sense?? That's really not the topic of the page. We have H1's on the pages that are actually relevant to the subject of the page and having the logo as an h1 would mean there would be 2 H1s on the page - one that makes sense, and one that really doesn't. That doesn't' seem to aid accessibility, in my opinion.

I'm inclined to push back on this recommendation, and I think I can make the argument, but I thought I'd ask those more experienced in this forum.
Thanks!

Diane R Tomlins
HCA Healthcare
Accessibility SME