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Re: Decorative Logos [WebAIM-Forum Digest, Vol 208, Issue 24]

for

From: glen walker
Date: Jul 27, 2022 1:49PM

Yes, in general you don't need to say "image of...", "picture of...", "logo
of..." because the screen reader is already going to announce that it's an
image or graphic, but there are situations where it might be helpful.

With regards to logos, if there's a legal reason for saying so, as Bevi
mentioned, perhaps for copyright purposes, then saying "logo" might be
required or strongly encouraged by your legal department.

If I'm on a museum site and there is a mixture of paintings and photos,
then I might want to hear "painting of..." or "picture of..."

But for images used in buttons or links, you generally don't want/need the
"image of".


On Wed, Jul 27, 2022 at 11:37 AM Laura Roberts < <EMAIL REMOVED> >
wrote:

> Bevi, I read elsewhere on WebAIM that it's unnecessary to use the word
> "logo" in the alt text. I've always found this confusing.
>
> On Tue, Jul 26, 2022, 5:35 PM < <EMAIL REMOVED> > wrote:
>
> > Yes, but it's rare.
> >
> > A logo represents the owner of the information or product, and many logos
> > are legally trademarked, which means that no one can use that logo but
> its
> > owner.
> >
> > In our hyper-faked world of news and dis-information, a logo can help
> > authenticate that the information is from the logo's rightful owner and
> is
> > not a deep-fake or knock-off.
> >
> > So we recommend that at least one copy of the publisher's logo be live
> > with Alt Text stating, "Logo, ABC agency."
> >
> > All other iterations of the logo can be artifacted, including when used
> in
> > repeating headers and footers, as background images, or in different
> > sections of the webpage or document.
> >
> > Regarding the term "Decorative" . . .
> > It's a subjective term, and as a former professor of graphic design, I
> can
> > make a strong case that nearly everything on a webpage or document page
> is
> > decorative — that is, it's visually designed to grab the attention of
> > sighted users.
> >
> > In accessibility, the term "decorative" is inaccurate.
> > The real decision to make is whether to artifact (or hide) the
> information
> > from those using screen readers and other A T, or keep it live and
> > discoverable by A T.
> >
> > In our classes and consulting, we urge our clients to ditch the term
> > "decorative" because it just sends everyone down a bottomless rabbit hole
> > of confusion and misunderstanding.
> >
> > So every graphic, whether a logo or something else, should have either
> Alt
> > Text to describe it, or be artifacted to hide it.
> >
> > That's my 2 cents.
> >
> > — — —
> > Bevi Chagnon | Designer, Accessibility Technician | <EMAIL REMOVED>
> > — — —
> > PubCom: Technologists for Accessible Design + Publishing
> > consulting ' training ' development ' design ' sec. 508 services
> > Upcoming classes at www.PubCom.com/classes
> > — — —
> > Latest blog-newsletter – Simple Guide to Writing Alt-Text
> >
> >