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Re: Auto-refreshing advertisements

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From: Chase, DJ
Date: Jan 16, 2024 7:45AM

Hi Barry,

I think it is a good idea to hide the ads from screenreaders in the meantime, but you should know that it would still violate SC 1.1.1 Non-text Content [1].

Besides that, you will need a mechanism to pause or stop the ads regardless of whether they're accessible because of SC 2.2.2 Pause, Stop, Hide [2].

[1]: https://www.w3.org/TR/2023/REC-WCAG22-20231005/#non-text-content
[2]: https://www.w3.org/TR/2023/REC-WCAG22-20231005/#pause-stop-hide

I have linked to WCAG 2.2 here because that is the most recent version, but both of those criteria are also in 2.1.

Cheers,
--
DJ Chase
Digital Accessibility Specialist, NECC
They, Them, Theirs
+1 978 556 3794

From: WebAIM-Forum < <EMAIL REMOVED> > on behalf of Hill, Barry (Accessibility Tester) via WebAIM-Forum < <EMAIL REMOVED> >
Sent: Tuesday, January 16, 2024 09:19
To: <EMAIL REMOVED>
Cc: Hill, Barry (Accessibility Tester)
Subject: [WebAIM] Auto-refreshing advertisements

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Hi all

A website I am reviewing has third-party advertisements that auto-refresh every minute. As they are third-party, not all the adverts have proper labels or alt text. We're working with procurement to ensure that they will be accessible in the future. As the accessibility cannot be ensured, the developers are wanting to hide them from screen readers, but I don't think they should. Which way is best on that? Also, if they are not hidden from screen readers, I'm assuming that there should be a mechanism to pause the auto-refresh. Should there also be a mechanism to skip to next and previous ad?

Thanks in anticipation.

Barry

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