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Re: Appropriate alt text for the logo link

for

From: Birkir R. Gunnarsson
Date: Jul 4, 2024 6:56AM

This is a bit of a unique situation.
Do we give screen reader users equivalent info to sighted users, i.e.
alt="ABC logo". That is the text equivalent of the logo, or do we give
screen reader users more practical info that is not consistent with the
logo image appearance, "application a application a".
Some combination alt text might work, as Patrick suggests.
If you can, I'd push on the provider to add visible text to the link that
says "Application A homepage", then you can give the logo alt text of
"designed by ABC" or "member abc" or whatever the logo is supposed to
communicate.


On Wed, Jul 3, 2024 at 11:32 AM Mark Magennis < <EMAIL REMOVED> >
wrote:

> Leaving aside accessibility for a moment, this is just plain wrong. The
> link's text label (provided in the form of a logo) is "ABC Company" but
> the link doesn't go to ABC Company. For all links it is essential that they
> go to where they say they will go it. It's the same as having a plain text
> link to ABC Company that doesn't go there. I think you should encourage
> them to fix this glaring error first before trying to patch it up for users
> who can access the text alternative.
>
> Mark
>
> > From: WebAIM-Forum < <EMAIL REMOVED> > on behalf of
> Sumit Patel < <EMAIL REMOVED> >
> Sent: Wednesday 3 July 2024 15:26
> To: WebAIM Discussion List < <EMAIL REMOVED> >
> Subject: [EXTERNAL] [WebAIM] Appropriate alt text for the logo link
>
> Hai all,
>
> I'm reaching out to clarify the appropriate alt text for the logo image
> link on all websites for Application A, an application developed by ABC
> Company.
> The scenario is as follows:
> • ABC Company has multiple applications, including Application A.
> • Websites for Application A display the ABC Company logo at the top,
> likely for branding purposes.
> • Clicking the logo image, however, redirects users to the Application A
> homepage, not the ABC Company homepage.
> This situation presents a question regarding the most accurate alt text for
> the logo image link. Here are the two options I'm considering:
> 1. "ABC Company Logo": This reflects the actual image content.
> 2. "Application A": This specifies the destination upon clicking the link.
> I would appreciate your guidance on the preferred alt text for this
> scenario. Considering accessibility best practices, which option would be
> most helpful for users relying on screen readers?
> Thanks in advance
>
> Regards,
> Sumit.
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