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Re: seeking data points reg business benefits of accessibilityimplementation

for

From: Alastair Campbell
Date: Aug 6, 2007 3:50AM

Shrirang Sahasrabudhe wrote:
> To put my point forward I am looking for strong data points regarding
> Business benefits of accessibility) customer success stories)

Try Mike Davies' presentation:
http://www.isolani.co.uk/presentations/wsg/wsg-webaccessibility.pdf

This was for a Legal and General online application, some quotes from the presentation comparing old to new:

- Search engine traffic: 50% increase.
- Site Maintenance: £200k saving per year.
- Completed applications: 90% increase.
- Paid for itself in 5 months.
- Conversion rate: 4% to 9%.

Hth,

-Alastair

--
Alastair Campbell | Director of User Experience

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