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Eye tracking with EyeGuide™: What is it? How does it work? How can you use this?

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From: Matthew Betz
Date: Nov 1, 2011 4:45PM

Grinbath LLC, developers of EyeGuide™, will be giving a free one hour live
demonstration and Q&A on November 9, 2011 for those interested in learning
more about EyeGuide™, a complete eye tracking solution, merging hardware
with capture and analysis software, for under USD $1,500.



While eye tracking has long been a useful technology, it has also been
cost-prohibitive. EyeGuide changes all that. Compatible with Macs and
Windows, capable of testing any user (including glasses wearers) in any
lighting condition, EyeGuide delivers versatility at its low price. With
built-in analysis tools including heat maps, gaze plots, and dynamic
clusters or areas of interest (AOI), it also is as effective as many of the
more costly eye tracking systems. To top it all off, all future software
upgrades are free for the product’s lifetime.



In the interest of working with our international audience, we are
presenting our free webinar at two different times:



Session 1: 9-Nov, 2011, at 10:00 AM CST (GMT-06:00).

Session 2: 9-Nov, 2011, at 8:00 PM CST (GMT-06:00).



Register for Session 1 by visiting: http://bit.ly/usQwsD



Register for Session 2 by visiting: http://bit.ly/tfogXt



All registrants will receive a confirmation email with a link to follow to
join the meeting when it begins.



Grinbath was founded in early 2010 with the mission to make eye tracking
technology accessible and affordable for everyone. Dr. Brian Still,
Director of the Texas Tech Usability Research Lab, had been approached by a
client interested in employing eye tracking research to improve a web
site’s user experience. The problem for Still was that most eye tracking
technology, although highly effective, was far too expensive to purchase
for his academic lab that literally made just enough to employ a single
graduate assistant. In response, Still and a team of graduate researchers
developed EyeGuide™, a quality eye tracking technology available for as
little as $1,500.