WebAIM - Web Accessibility In Mind

E-mail List Archives

Re: Marking up adverts from marketing departments

for

From: ckrugman@sbcglobal.net
Date: Jan 4, 2012 9:18AM

any mark up that is presented as an image is not readable with screen
readers. This is especially a problem on the internet survey sites where
they want respondents to critique advertising. I frequently do surveys and I
regularly have to advise the sites about the inaccessibility of marked up
materials. Some have included the actual text of the ad but many ignore this
issue.
Chuck
----- Original Message -----
From: "craig mcpheat" < <EMAIL REMOVED> >
To: < <EMAIL REMOVED> >
Sent: Monday, November 21, 2011 4:41 AM
Subject: [WebAIM] Marking up adverts from marketing departments


>
> I'd be keen to learn how others push back on adverts (eg skyscrapers) that
> come in from marketing departments.
>
> My job is to make everything as accessible as possible on the website,
> however a lot of our marketing and adverts are governed by rules like
> advertising authorities and regulations by authorities in our sector.
>
> I receive a banner ad with a couple of headings, 20 words of paragraph
> text, decorative images, and small print... the whole area has to be
> clickable, but then you have huge anchor text. If the whole thing is made
> an image, then you have terrible alt text.
>
> How do you deal with such instances?
>
> Craig
>
>