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Different link text, same link target?

for

From: Rick Hill
Date: Feb 9, 2012 12:42PM

Question,

In our CMS, we're providing users the ability to create a feature box composed of:

* A descriptive title of the feature that links to the full feature content page. This title can be above or below the image
* An image that also links to the full feature content page
* Some summary text
* Another link to the feature page at the bottom

Image of this attached. My issue is that the top link and bottom link text don't necessarily use the same text. Yet they both link to the same target page. The image link can use either text as the alt. The argument is the the top link text is the descriptive name of the article and the bottom link is an abbreviated description.

Isn't it the case that the text of links pointing at the same linked resource (URL) are supposed to be the same? And conversely, link text that is the same on a page should point at the same URL (so "About" used more than once on a page as a hyperlink points to the same URL)?

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Rick Hill, Web CMS Administrator
University Communications, UC Davis