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From: Murphy, Sean
Date: Mon, Dec 05 2022 4:29PM
Subject: ARIA used in SEO (Search Engine optimisation)
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All,

My team is having a conversation in relation to ARIA being used in SEO. My findings thus far does not provide any evidence ARIA is used within SEO. If anyone has articles or presentations from reliable source proving either way, please share.

Alt text and transcriptions are used in SEO's.
Regards
Sean

From: Mike Herchel
Date: Mon, Dec 05 2022 4:54PM
Subject: Re: ARIA used in SEO (Search Engine optimisation)
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God, I hope it never is used for SEO. I'd bet if it was, it SEO/SEM
marketers would go wild with it creating **all the invalid aria** 😆

-Mike Herchel


On Mon, Dec 5, 2022 at 6:30 PM Murphy, Sean via WebAIM-Forum <
= EMAIL ADDRESS REMOVED = > wrote:

> All,
>
> My team is having a conversation in relation to ARIA being used in SEO. My
> findings thus far does not provide any evidence ARIA is used within SEO. If
> anyone has articles or presentations from reliable source proving either
> way, please share.
>
> Alt text and transcriptions are used in SEO's.
> Regards
> Sean
> > > > >

From: Patrick H. Lauke
Date: Mon, Dec 05 2022 6:50PM
Subject: Re: ARIA used in SEO (Search Engine optimisation)
← Previous message | Next message →

On 05/12/2022 23:29, Murphy, Sean via WebAIM-Forum wrote:
> All,
>
> My team is having a conversation in relation to ARIA being used in SEO. My findings thus far does not provide any evidence ARIA is used within SEO. If anyone has articles or presentations from reliable source proving either way, please share.
>
> Alt text and transcriptions are used in SEO's.

Create content aimed at human users, first and foremost.

Search engines are tuned to try and provide relevant results for their
human users too. Don't do it "for SEO".

P
--
Patrick H. Lauke

https://www.splintered.co.uk/ | https://github.com/patrickhlauke
https://flickr.com/photos/redux/ | https://www.deviantart.com/redux
twitter: @patrick_h_lauke | skype: patrick_h_lauke

From: L Snider
Date: Tue, Dec 06 2022 8:13AM
Subject: Re: ARIA used in SEO (Search Engine optimisation)
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I agree with Patrick. I used to do search engine optimization for years and
years. I built usable sites that were as accessible as possible at the
time. They did very well on Google, for years. I never used tricks,
ever...I did excellent HTML code, no errors. The spiders appreciated it.
Search engines are like different technologies, if they can't get through
something, they leave.

If you misuse ARIA, you can make your site more inaccessible, which means
people won't come back. ARIA should only really be used on a limited basis,
if at all possible.

In my experience over the eons I have been on the web, do a site for the
majority of humans first, as Patrick said...

Cheers

Lisa

On Mon, Dec 5, 2022 at 9:50 PM Patrick H. Lauke < = EMAIL ADDRESS REMOVED = >
wrote:

> On 05/12/2022 23:29, Murphy, Sean via WebAIM-Forum wrote:
> > All,
> >
> > My team is having a conversation in relation to ARIA being used in SEO.
> My findings thus far does not provide any evidence ARIA is used within SEO.
> If anyone has articles or presentations from reliable source proving either
> way, please share.
> >
> > Alt text and transcriptions are used in SEO's.
>
> Create content aimed at human users, first and foremost.
>
> Search engines are tuned to try and provide relevant results for their
> human users too. Don't do it "for SEO".
>
> P
> --
> Patrick H. Lauke
>
> https://www.splintered.co.uk/ | https://github.com/patrickhlauke
> https://flickr.com/photos/redux/ | https://www.deviantart.com/redux
> twitter: @patrick_h_lauke | skype: patrick_h_lauke
>
> > > > >

From: Laurence Lewis
Date: Tue, Dec 06 2022 2:58PM
Subject: Re: ARIA used in SEO (Search Engine optimisation)
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I don't think Sean's question is about 'should I use ARIA for SEO
purposes', but is SEO affected by the use of ARIA. For example if I extend
the information on a button from the visible text Buy now to use an
aria-label Buy this product now' is the 'Product' identified in the
search algorithms.

Running a quick search I did not find any specific information that ARIA
benefits SEO in any way. The most relevant opinion I found is the first
answer in the following webpage.

- Does ARIA help SEO? Have you experienced any benefits for organic
search?
<https://webmasters.stackexchange.com/questions/137304/does-aria-help-seo-have-you-experienced-any-benefits-for-organic-search>

References used

- List of Google Search ranking updates
<https://developers.google.com/search/updates/ranking>
- How results are automatically generated
<https://www.google.com/search/howsearchworks/how-search-works/ranking-results/>


Laurence Lewis | Accessibility Senior Specialist

Telstra Digital Channels | Digital Systems

From: Murphy, Sean
Date: Wed, Dec 07 2022 11:12PM
Subject: Re: ARIA used in SEO (Search Engine optimisation)
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Laurence,

Thanks I saw that article before. It would be good if Google responded to give a very clear answer.

Regards
Sean Murphy

Sean Murphy | Senior Digital System specialist (Accessibility)
Telstra Digital Channels | Digital Systems
Mobile: 0405 129 739 | Desk: (02) 9866-7917

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