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Re: ARIA used in SEO (Search Engine optimisation)

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From: Laurence Lewis
Date: Dec 6, 2022 2:58PM


I don't think Sean's question is about 'should I use ARIA for SEO
purposes', but is SEO affected by the use of ARIA. For example if I extend
the information on a button from the visible text Buy now to use an
aria-label Buy this product now' is the 'Product' identified in the
search algorithms.

Running a quick search I did not find any specific information that ARIA
benefits SEO in any way. The most relevant opinion I found is the first
answer in the following webpage.

- Does ARIA help SEO? Have you experienced any benefits for organic
search?
<https://webmasters.stackexchange.com/questions/137304/does-aria-help-seo-have-you-experienced-any-benefits-for-organic-search>

References used

- List of Google Search ranking updates
<https://developers.google.com/search/updates/ranking>
- How results are automatically generated
<https://www.google.com/search/howsearchworks/how-search-works/ranking-results/>


Laurence Lewis | Accessibility Senior Specialist

Telstra Digital Channels | Digital Systems